Marketing exec: For Ubisoft, it’s “not only having the great games, it’s having the great stories.”

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Article by Matt S Amongst the Western publishers, Ubisoft stands almost unique in its dedication to memorable characters and narratives. Or, in other words, if the western publishers were to create their own “Smash Bros”-style games, Ubisoft would have Rayman, Ezio, Connor, Jade, Aveline, Rabbids and a host of others.…

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ouyas-advertising-gets-edgy

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Ouya has found itself in a spot of bad PR recently. First the company’s official Twitter feed retweeted an enthusiastic fan’s tweet that may or may not have shown Nintendo’s Super Mario Brothers (NES) being illegally played on an Ouya console and now it has briefly released an advert on…

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sony-marketing-takes-swipe-at-both

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As the gaming world knows, Sony’s going to do a big reveal tomorrow. Naturally there’s a big marketing campaign attached to such an important day for the company, and Sony has opted to take a combative approach with its online ads. The ads I am specifically referring to are these…

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