Marketing exec: For Ubisoft, it’s “not only having the great games, it’s having the great stories.”


Article by Matt S Amongst the Western publishers, Ubisoft stands almost unique in its dedication to memorable characters and narratives. Or, in other words, if the western publishers were to create their own “Smash Bros”-style games, Ubisoft would have Rayman, Ezio, Connor, Jade, Aveline, Rabbids and a host of others.…

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