The games industry’s newest controversy: EA said that it has big plans for its games to all feature microtransations. The response to that announcement is of course predictable; a panic about games becoming pay-to-win, gloating over statistics that suggest that Dead Space 3 – the first game to adopt this…
Read MoreToday’s nasty little surprise that a near-innocent JRPG has been slapped with an R18+ rating by the Australian Classification Board is further proof that Australia is in many ways the poster-boy of western hypocrisy with regards to sex and violence. I’ve written about this topic in the past and that…
Read MoreLet’s chalk up another win for gamer entitlement taking over rational thought; following Sony’s rather spectacular unveiling of the PlayStation 4, a group of gamers spat the dummy because Sony didn’t show the actual PlayStation 4 box. It’s one of those moments where I quite genuinely felt an urge to…
Read MoreI thought the PlayStation 4 reveal today was incredible. Without even seeing the device or getting a firm idea of its price, the ideas driving the console are nothing short of brilliant. This is going to be the most feature-rich and social console we’ve ever seen. In fact I suspect…
Read MoreWe’re less that half a day away from a major product unveil. Sony is almost certainly going to pull the wraps off the PlayStation 4, and we’re all about to see the future of a great – but of late struggling – company. Naturally Twitter is abuzz with excitement of…
Read MoreAs the gaming world knows, Sony’s going to do a big reveal tomorrow. Naturally there’s a big marketing campaign attached to such an important day for the company, and Sony has opted to take a combative approach with its online ads. The ads I am specifically referring to are these…
Read MoreA couple of days out from its PlayStation 4 unveil, Sony has hosted a online briefing for the 2013 of its struggling Vita platform. Wow. Just wow. If there is any justice in this industry Sony is going to perform a complete 180 degree turn on the Vita and come…
Read MoreOver the last few months we have seen developers and publishers really clue in to the marketing value of companion applications. What’s a companion app? One that is released onto the iOS or Android stores to coincide with the release of a major console game. Last year around the time…
Read MoreFor all the negativity surrounding the Wii U there is also lot of praise for the console. It just doesn’t make as much noise within the industry as it probably should. Recently, Codemasters’ Senior Executive Producer Clive Moody stated: “I think it [Wii U] is the future,” when talking to…
Read MoreOne of the most persistent rumours regarding both Sony and Microsoft’s upcoming next-gen hardware is that both will actively block the use of second hand games. Predictably this is ruffling feathers. I’ve seen a wide range of “I would never buy such a console, how dare Sony/ Microsoft tell me…
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