I thought the PlayStation 4 reveal today was incredible. Without even seeing the device or getting a firm idea of its price, the ideas driving the console are nothing short of brilliant. This is going to be the most feature-rich and social console we’ve ever seen. In fact I suspect…
Read MoreWe’re less that half a day away from a major product unveil. Sony is almost certainly going to pull the wraps off the PlayStation 4, and we’re all about to see the future of a great – but of late struggling – company. Naturally Twitter is abuzz with excitement of…
Read MoreAs the gaming world knows, Sony’s going to do a big reveal tomorrow. Naturally there’s a big marketing campaign attached to such an important day for the company, and Sony has opted to take a combative approach with its online ads. The ads I am specifically referring to are these…
Read MoreA couple of days out from its PlayStation 4 unveil, Sony has hosted a online briefing for the 2013 of its struggling Vita platform. Wow. Just wow. If there is any justice in this industry Sony is going to perform a complete 180 degree turn on the Vita and come…
Read MoreOver the last few months we have seen developers and publishers really clue in to the marketing value of companion applications. What’s a companion app? One that is released onto the iOS or Android stores to coincide with the release of a major console game. Last year around the time…
Read MoreFor all the negativity surrounding the Wii U there is also lot of praise for the console. It just doesn’t make as much noise within the industry as it probably should. Recently, Codemasters’ Senior Executive Producer Clive Moody stated: “I think it [Wii U] is the future,” when talking to…
Read MoreOne of the most persistent rumours regarding both Sony and Microsoft’s upcoming next-gen hardware is that both will actively block the use of second hand games. Predictably this is ruffling feathers. I’ve seen a wide range of “I would never buy such a console, how dare Sony/ Microsoft tell me…
Read More1UP, who is notably one of the very few publications out there that gave Ni No Kuni a generally negative review, has just published a piece in response to many people’s claims that the game is the “saviour” of the JRPG. Predictably the author seems to have been struck dumbfounded…
Read MoreWith all of the game studios and publishers that have been shut over the past year or so, even the most vocal advocates of the games industry would be hard pressed to call this a “healthy” industry. There are plenty of arguments over where the specific profitability issues that game…
Read MoreThis year is going to be the big year where two of the three main console platform holders formally unveil new console hardware; Sony is expected to replace the PlayStation 3 and Microsoft is expected to obsolete the Xbox 360. It’s exciting. We have had this current hardware for much…
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