However it was only a few days after its launch that we started hearing talk about Wii U consoles sitting on store shelves – something that’s not typical for a newly released home console – and sales data has been all but non-existent ever since. In fact, I myself saw around ten Premium Wii U units sitting on a shelf in Toys”R”Us (Twitter image) in my local area around noon on Black Friday and I live in the largest city on the Gulf Coast. This was a store that had been open since 8PM the previous evening and had lines wrapped around the building beforehand – shouldn’t these units have been sold minutes after the doors opened?
“With more than 460,000 units sold in December, Wii U has now sold nearly 890,000 units in the United States after only 41 days on the market, according to the NPD Group. To date, Wii U hardware sales have generated more than $300 million in the U.S. alone; Wii hardware had generated just more than $270 million at the same point in its lifecycle.”
As mentioned before, 41 days into Wii’s release, you could not find a Wii anywhere in North America, unless a store had just received an unexpected shipment within minutes of your arrival, or you stood in a long line awaiting an expected shipment at a retailer – the revenue comparison between Wii and Wii U is accurate by the numbers, but had the Wii had more availability, there is no doubt that it would have crushed Wii U’s current revenue data.
“While the Wii launch established new benchmarks in the United States, Wii U has surpassed its predecessor in perhaps the most important category: revenue generation,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “The demand for the Deluxe SKU, which was essentially sold out at retail this holiday, and the strong attach rate of New Super Mario Bros. U, shows that we have the value and the games to drive momentum in 2013. We look forward to offering great new experiences and bringing smiles to millions of new faces throughout the year.”
“Nintendo sold more than 2.65 million hardware units in the United States in the month of December. 2012 marked the 11th consecutive year that Nintendo has sold at least 8 million hardware units in the U.S. Other Nintendo sales milestones achieved in December 2012 and beyond that time frame,”