Gamification. Here’s a word that will send shivers of fear down the back of anyone that hates marketing buzzwords. For gamification is the buzzword of the games industry at the moment. What is it? Simply put it’s the idea of taking something that is anything but a game, like education…
Read MoreNot a day after the depressing news that the Australian game development industry had shrunk to a third of the size of what it was a few years ago, the Federal Government announced the “winners” of its $6 million Games Enterprise investment into the growth and development of the industry.…
Read MoreThe Australian Bureau of Statistics has released some raw statistics regarding the games industry that shows that the industry is in a horrific state of decline. For the 2011-2012 financial year there were just 581 people employed in games development in Australia. Of that number, just 51 of them are…
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