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Monday, April 26, 2021

We are not "consumers" - why we need to start seeing ourselves as an audience


Opinion by Matt S.

One of the most common words you'll hear from people when talking about video games is "consumers". People who buy and play games are "consumers." The game developers and publishers are creating "products" and "content" for their fans, the "consumers".

This way of thinking hurts the credibility of video games as an art form and, indeed, by treating games this way, results in lower-quality games being made, with the focus being transient entertainment rather than a work of art to be remembered.

In this video, I talk about how the way we talk about ourselves - and see ourselves - matters to the games we play and the future of gaming.


- Matt S. 
Editor-in-Chief
Find me on Twitter: @mattsainsb


We are not "consumers" - why we need to start seeing ourselves as an audience
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