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Wednesday, January 6, 2016

Official images emerge from the Louis Vuitton / FFXIII’s Lightning collaboration

A few days ago, as part of this week’s Catch-up coffee, I wrote about how Final Fantasy XIII’s Lightning will becoming a fashion model in French designer Louis Vuitton’s upcoming line. There is now some more information available about the ad campaign, including two images:

Lightning will model designs for Louis Vuitton’s spring-summer collection titled Series 4. She will appear in both print and video advertisements, beginning this month. Square Enix believes the collaboration is "the perfect model to express the themes explored by the Louis Vuitton Women’s Collection 'Series 4.’"

Related reading: Matt discussed the rise of digital celebrities mere weeks before this announcement.

I don’t normally publish quotes as long as the one that follows, but I believe it firmly encapsulates where the future of video games could go. Regarding the collaboration, Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women's collections, said:
“It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.”
The real question remains: how much would that awesome pink jacket set me back??

- Lindsay M.
News Editor
Official images emerge from the Louis Vuitton / FFXIII’s Lightning collaboration
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