One is publishers like Nintendo, and NIS America, who are offering stuff that makes buying a game through digital channels feel inferior. In the past year, I've picked up four game soundtracks without even trying; through the Mario Brothers All Stars collection, Xenoblade Chronicles, Ar Tonelico Qoga, and Sacred 2. Packaged in a nice box, with a nice colour manual that makes it worthwhile buying in store... a collectors piece, if you will.
On the other hand, there's this:
|The gameplay details|
That's it. No colour, no useful tips, there's not even a page for "notes."
While I understand that the modern game does a good job providing in-game tutorials, that's precisely the kind of game that can be downloaded off the PSN, XBLA or Steam for no lesser experience.
If game publishers want retail to stick around, they need to start providing reasons to buy games at retail.
(By-the-by, Madden NFL 12 is a great game and everyone should buy it.)