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branding

Nintendo; here’s how you can keep your hardware business and also profit from iOS devices

July 30, 2013
Apple/branding/Editorial/iOS/iOS controller/iPad/iPhone/Nintendo/Opinion

Once again Nintendo has felt the need to dismiss the suggestion that it should develop a smartphone business. As we can see in this news report, Nintendo’s now claiming that putting games on iOS would somehow dilute its brand value. I question the validity of the report, as the quote…

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Opinion: it’s time for Sony to drop the “PlayStation” brand from consoles

February 2, 2012
branding/Opinion/PlayStation/PlayStation Network/Sony

So Sony is about to get a new president and CEO. With that will come the inevitable tweaks to the company’s strategy and execution. The good news for gamers is that the incoming CEO, Kaz Hirai, is a games industry veteran, which means Sony is going to be well looked…

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Opinion: it’s time for Sony to drop the “PlayStation” brand from consoles

February 2, 2012
branding/Opinion/PlayStation/PlayStation Network/Sony

So Sony is about to get a new president and CEO. With that will come the inevitable tweaks to the company’s strategy and execution. The good news for gamers is that the incoming CEO, Kaz Hirai, is a games industry veteran, which means Sony is going to be well looked…

Read More

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