Neon Noroshi, a Japanese-Swedish indie game marketing agency, has announced the launch of its new publishing arm. Yotsuba Interactive’s first game, I Write Games Not Tragedies, will be exhibited at BitSummit 13th Summer of Yokai in Kyoto next month. “Yotsuba” means four-leaf clover in Japanese, and it was chosen to convey the joy of a child finding a four-leaf clover for the first time. Yotsuba Interactive will support “hyper-personalized” games, ones that feel as though they were specifically created for its players.
The company aims to support studios that self-publish, which is extremely common. However, with the rapidly growing number of indie games being released, the market trend has been moving towards larger-scale successes,” says Yotsuba Interactive founder Tomoko Miya. “We’re seeing many more studios looking for consultation support from us as publishers can’t support smaller games in their portfolio. Yotsuba Interactive will step into this role and bring indie games back to their original roots – games which showcase the rich and unique experiences of small development teams. We want to see stories that reflect their lives, no matter how small, as these are the kinds of passions that players thrive on.”
I Write Games Not Tragedies is developed by Studio Wife and Cornmandog, two female developers living in the United Kingdom and Hong Kong after studying together in London. It explores emo and goth subcultures. Its name is an homage to the 2005 song I Write Sins Not Tragedies by Panic! At The Disco.
Here is the game’s description, from Yotsuba Interactive:
I Write Games Not Tragedies explores three eras of life and lessons through the eyes of protagonist Ash. Players will both adore and cringe over him during his ‘baby bat’ years in the late 2000s, resonate with his anxieties and battles with alcoholism in the 2010s then join him on his quest for the meaning of life as an elder emo in the 2020s. Relish in his humor, encounters with romance and occasional discomfort through a visual novel meets rhythm game experience. True to the punkitude, players will not only be tasked with hitting lyrics to the beat at the right points but literally screaming out their frustrations in order to obtain a high score!
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