PopCap’s new venture is not about profitability
PopCap has branched into more experimental projects, launching a new label, 4th &
Battery, to allow small teams to get creative.
The label already has one title attached, called Unpleasant Horse, the new direction is a big new opportunity for PopCap, which has traditionally stuck to high quality, but distinctly casual games.
Battery might well feature mature content (Unpleasant Horse being one), and will release games across PC and Facebook to iOS devices.
Unpleasant Horse will be available for download for free – suggesting that 4th &
Battery is not built around profitability. Comments released via press release from PopCap reinforce this:
“The PopCap brand has become closely associated with ultra-high quality, polish and attention to detail — which is a great thing. But our standard game development process is therefore long and involved, and doesn’t really accommodate all of the creativity pumping through our collective veins. 4th &
Battery gives us a way to quickly try really strange or marginal ideas, and to give our designers a safe area to hone their chops,” executive vice president of Studios and PopCap, Ed Allard, said.
So the label with be an opportunity for creativity, vision, and a useful training tool for PopCap developers into the future. It’s a great idea.
“My job is different now since Midjourney v5 came out last week,” an artist at an…
I was almost going to skip past this year’s MLB the Show 23. Partly because I’m…
The Rurouni Kenshin ﬁlm series consists of five films in total (with the ﬁfth, and ﬁnal,…
Anno 1800 Vs. Cities Skylines Vs. Tropico 6… which city builder does the best job at urban planning?
There is no shortage of choices when it comes to city builders on the PlayStation 5…
I’ve written about Volcano Princess before: back in November, its release date was set for early…