Lego’s new iOS App, Ninjago Spinjitzu Scavenger Hunt, is the perfect example of how a traditional toy or game vendor should be using modern video games to enhance their own brand. It’s a free App to download, but it’s one that will convince you to spend a lot of money…
Read MoreIt’s no secret that games retailers are facing some serious threats in the near future from digital distribution. Slowly but surely, a consumer’s games spend will go into these more convenient and often less expensive shopping experiences, and that will cannibalise into the retailer’s own sales. Indeed, it’s not just…
Read MoreIt’s no secret that games retailers are facing some serious threats in the near future from digital distribution. Slowly but surely, a consumer’s games spend will go into these more convenient and often less expensive shopping experiences, and that will cannibalise into the retailer’s own sales. Indeed, it’s not just…
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