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Wednesday, June 29, 2016

On geolocation, AR, and the future of gaming; Niantic on Ingress and Pokemon Go


Interview by Matt S.

When Ingress was announced back in 2012, I am certain that a lot of people dismissed it a gimmick or fad. As much fun as it might sound to have a game that tasks you with wandering over the real world to specific locations to achieve goals, the reality is that it is difficult to motivate people to, over prolonged periods of time, travel around for the sake of a game.

And yet that is exactly what Ingress achieved. The game has a global following, is available in 200 nations around the world, has been downloaded 15 million times to date, and is still going strong today. Over the past weekend, the developed held an event in Sydney, and was able to attract some 1000 people to walk around various target locations through the CBD, before meeting up at the iconic Opera House for the after party.

Most impressively, though, is that the players were not only from Sydney. Players from across the Asia Pacific region, New Zealand, China and as far away as Germany, all congregated together for this event, demonstrating just how engaging – and meaningful – Ingress has been to a lot of people.

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On geolocation, AR, and the future of gaming; Niantic on Ingress and Pokemon Go
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