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GameStop needed to do this – this at least gives them a play in the digital download space.
Be interesting to see how well these things sell though. Aside from the loyalty club benefits (if GameStop offers those in the US?) it stikes me as an inefficient way to buy these games when I could just turn on the eShop and buy directly.
I guess there is the gift market!
Seems like the gift or incidental/impulse purchase would be their main market. There's absolutely no way I would spend time going to a store even if it had a slight discount. Though I'm not a club/reward member either.
I'd be interested if they cut deals on these titles (well, I already own these two, but that's another story).
GameStop really isn't a place I frequent nor want to.