Ovum: APAC digital download industry to grow to $30 bullion by 2016

1 min read

Analyst firm, Ovum, has predicted that the Asia Pacific digital games market will grow to be worth $30 billion by 2016.

That number indicates a compound annual growth rate of 18 per cent. Ovum analyst, Mark Little, said via a release that the casual games market is the primary driver for this growth.

That said, some of the major Asia Pacific markets, such as Australia, will be just as attracted by the margins that digital games offer. Australian developers are currently struggling from the high value of the Australian dollar, and digital distribution allows a margin of 50-75 per cent on sales for the developer and publisher. At retail, margin is only 20-30 per cent, and additionally developers and publishers have to deal with the pre-owned game market.

In a release, Little said ““Game publishers’ evolving strategy is turning game products into game services, extending product life with virtual content that continually refreshes a title’s ability to engage the gamer.”

The free-to-play business model is another opportunity that Little claims will help grow the digital download industry in APAC.

This is the bio under which all legacy DigitallyDownloaded.net articles are published (as in the 12,000-odd, before we moved to the new Website and platform). This is not a member of the DDNet Team. Please see the article's text for byline attribution.

Previous Story

Oceanhorn sailing to iOS, bringing an air of familiarity

Next Story

Review: DLC Quest (XBLIG)

Latest Articles