To pull the important stats from the report (from Edge):
- FIFA 13 sold over 12 million units, up 23% on FIFA 12
– Battlefield 3 Premium generated over $108 million, and has 2.9 million subscribers
– The Simpsons: Tapped Out on iOS generated over $23 million in digital net revenue
– EA Mobile’s games and services (including handhelds) generated approximately $100 million
– EA’s Origin platform has 39 million registered users, including 17 million mobile users
– Dead Space 3 pre-orders are outpacing those of Dead Space 2
– Crysis 3 pre-orders are tracking 40% ahead of Crysis 2
These numbers compensate for the disappointing performance of the Medal of Honor franchise (which, with Medal of Honor: Warfighter, might spell the end of the franchise), and suggest that EA's 2013 is shaping up well already with two upcoming games that can be expected to outperform their predecessors.
EA also had six games in the western market's top 20 sellers for 2012, up from four the previous game.
EA's had a rocky couple of years as it has been transitioning its business from that traditional reliance on the big blockbuster releases to more stable revenues from mobile and digital games. It's now the number #1 publisher in mobile games, for instance, but that's only because it's made some big acquisitions such as Firemint (now Firemonkeys), Chillingo and Popcap. EA's digital download platform, Origin, has struggled for years in a market dominated by Steam, but is now starting to generate significant numbers.
EA is not completely free of its need of blockbusters - FIFA alone is now an essential game in the EA portfolio, but there's now something of a feather bed underneath for the publisher now.
What will be really interesting will be whether the momentum EA is now seeing with this strategy continues. EA's great rival, Activision, now has a very different approach to market, so it's going to be really interesting to see which management team is, essentially, proven right.
2 comments:
I don't really play many EA console games but I've tried a decent number of their mobile offerings. They paid a lot of money for Firemint and Popcap, but if you had to spend a boatload of money to generate a large footprint in mobile, those are the talented teams you want to acquire.
Activision-Blizzard, despite some Skylanders spinoff and a CoD joint, must have the smallest mobile presence out of the big publishers.
EA has muscled their way to the top, Ubi has been testing the waters and seen some modest successes (like Rayman Run) even guys like Take-Two have their big guns represented (3 solid GTA games). Square-Enix (to many Yays and Nays) has been very active, Capcom has a discernible release strategy and some popular titles out , heck Konami is making a majority of their profits from mobile these days!
What exactly IS Activision planning for the fastest-growing market in gaming? Blizzard titles like StarCraft alone would surely make a killing.
I've been reading around that Activision doesn't seem that interested in ever developing a real mobile business. It seems to be a company building a business model entirely around the big hits on console. By investing it all there it seems to be trying to muscle out everyone else who is splitting investments between console and mobile.
It's not a bad idea. It's probably a bit late to try and buy into the mobile world in a big way, given that Gameloft and EA dominate it now.
How the mobile market evolves is going to be the most exciting space to watch. There's just no guarantees on who is going to come out on top in the long term.
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