As an incentive to get players... playing... and not waiting for the game to go on sale, have a price drop, come up used, etc... EA has packed a download code into all first run retail copies of the eagerly anticipated action/RPG. What's it get you?
So glad you asked:
EA and 38 studios also revealed today House of Valor, a digital download pack* that extends the Kingdoms of Amalur: Reckoning story giving players seven exclusive quests. The Grand Champion Tyr Magnus will challenge players to compete in the Valor Arena and overcome all obstacles to survive the barbaric tournament and ultimately seize control of the arena. As the player battles through the Valor Arena, they will meet new companions and rivals along the way. In addition, players can visit the Arena Battle Board to access a nearly endless variety of combat challenges. By completing bonus objectives in these challenges, like defeating all enemies without taking any damage, players can earn unique items and other rewards. House of Valor is available with a non-transferable one-time -use registration code that accompanies the new, full retail purchase Players that do not have a code can purchase a Kingdoms of Amalur: Reckoning Online Pass for 800 Microsoft Points on Xbox®LIVE Marketplace and $9.99 on the PlayStation®Network.
While this is usually just the kind of thing that gets players in an uproar, try to keep in mind that House of Valor isn't necessary at all to enjoy (or complete) the full game. It's pretty much just a 'thank you' to buyers for picking up a fledgling property at it's first availability.
And with a pedigree that includes comic book artist Todd McFarlane and epic fantasy scribe R.A. Salvatore, Kingdoms of Amalur: Reckoning is definitely one to watch. For those wanting to get in on the DLC chapter, the title is available now at retail in the US and elsewhere starting on the 10th.