“New US$69.99 price may negatively impact PS5 game unit sales, data suggests. Reports indicate that PlayStation users are buying less (sic) games, and Sony’s data suggests that higher costs are a reason why unit sales have dropped.” This lede, published by TweakTown, seems ludicrous. It’s one of those real stating-the-obvious moments. Of course a rise in the unit price for any product will result in fewer unit sales. It’s why many people want a Lamborghini… but instead drive a Kia. It’s why 100 Mcdonald’s burgers get churned out from each of those restaurants for every single $200 steak at the fine … Continue reading Sony appears to be struggling to sell $70 games – this is an issue of quality, not price