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Wednesday, June 8, 2016

On bringing niche games to physical retail: Limited Run Games


Interview by Matt S.

How's this for unexpected; when digital download platforms, such as the PlayStation Network, Steam, and Nintendo’s eShop, started to really take off and become a common way for people to play games, the writing seemed to be on the wall for the physical games media. The assumption went that only the biggest of blockbusters would be able to justify the expense in doing a physical run.

And yet, something very different happened. For a start, indie games became very popular. No longer of exclusive interest to the most committed of players, indie games became far more mainstream, and then a demand for physical copies of them grew.

“People want new experiences and AAA just aren’t providing those. Indies are taking risks and people are appreciating and recognising that,” Josh Fairhurst, one of the founders of Limited Run Games, said.

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On bringing niche games to physical retail: Limited Run Games
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